QuickMD is a telehealth platform dedicated to providing accessible care to services including urgent care, counseling, weight loss, and more to patients nationwide.
Problem
In early 2024, the native app booking flow was redesigned to reduce the number of steps for users. However, this led to a disconnected and inconsistent booking experience - users encounter different steps, visuals, and interactions between the native and web app.
This can cause confusion and lead to a loss in conversions.
Approach
I began by researching primary and secondary competitors to see what kind of responsive patterns they use as inspiration.
Then, I defined different breakpoints, the max/min widths of the main page containers, and how interactive elements would be displayed on different screen sizes with accessibility in mind. These guidelines would be referenced and used throughout the entire EMR. Collaboration with my PM and developer was crucial for a big lift like this to help ensure the final product was as envisioned.
Solution
A unified cross-platform experience so users who book on web encounter the same steps, visuals, and interactions as on mobile.
These solutions were successfully implemented and reduced confusion, created consistency between apps, and improved the experience by streamlining the web booking process. Want to learn more? Reach out.
